Our Story
about us
You may know Chris Paul as an NBA superstar, but did you know he's also serious about great snacks?
After switching to a plant-based diet in 2019 to sharpen his competitive edge on the basketball court, Chris experienced remarkable improvements in his energy, recovery, and overall well-being.
But when it came to snacks, something was missing. Nothing delivered the bold, nostalgic flavor he grew up on and kept it real with the ingredients.
So, he set out to change that.
How it Started
Chris teamed up with GoPuff to make snacks that hit different. Snacks with loud, craveable flavor made with clean, no-nonsense ingredients. Options that snack-lovers like him would not just enjoy, but actually prefer.
And that’s how Good Eat’n was born.
How it's Going
Chris is taking Good Eat’n to the next level with a mission to become your go-to snack brand and a household name. Good Eat’n is all about raising the bar and reimagining how insanely delicious snacks can taste, even without all the junk. Snacks that remind you of the ones you loved as a kid, but simpler. And better.
We’re talking good, clean snackin’.
No more bland bites!
Our ingredients are clean & simple
We’re on a mission to make outrageously good snacks using simple, real ingredients so you never have to choose between flavor and feeling good about what you eat.
Good Eat’n Gives Back To Our Community
Good Eat'n supports Feed the Children, a global movement focused on ending childhood hunger in the U.S. and around the world. Working alongside communities, they provide food, essentials, and opportunities to children and families who need them most so every child can survive and thrive.
51
Schools provided with regular deliveries of Good Eat'n Product
17k
Bags of Good Eat'n donated in 2026