Our Story

about us

You may know Chris Paul as an NBA superstar, but did you know he's also a plant-based snack-making flavor-finder?   

After switching to a plant-based diet in 2019 to sharpen his competitive edge on the basketball court, Chris experienced remarkable improvements in his energy, recovery, and overall well-being.                 

There was just one problem: snacks. After going plant-based, Chris quickly realized there was a major gap in the snack world: no plant-based options tasted as good as his childhood favorites.     

So, he set out to change that.

How it Started

Chris teamed up with Gopuff to develop the most craveable snacks around. The goal was to create plant-based options that snack-lovers like him would not just enjoy, but actually prefer.

And that"s how Good Eat"n was born. A painting by Chris"s daughter, Cam, inspired the playful branding.

How it's Going

Chris is taking Good Eat"n to the next level, with a mission to become your go-to snack brand and a household name.  Good Eat"n is all about raising the bar and reimagining what plant-based snacks can be. All vegan, all insanely tasty. Snacks that remind you of the ones you loved as a kid, just without the junk.

We"re talking good, clean snackin".         

No more bland bites!

Our products are 100% plant based

We’re taking plant-based foods to the next level by turning familiar favorites into craveable snacks you can eat by the bag. Whether you’re a plant-based pro, or don’t really mess with veggies like that, we know you’ve never tasted anything quite like this. Don’t believe us? Go ahead, take a bite.

Good Eat’n Gives Back To Our Community

Good Eat’n supports FoodCorps, an organization that works at the intersection of the food and education systems. They partner with schools and communities to nourish kids’ health, education, and sense of belonging.

19.8K

hands-on food lessons taught in 2023-24school year

528K

students reached with FoodCorps programming in 2023-24 school year

3X

more fruits & vegetables eaten by students with FoodCorps’ hands-on food learning