Our Story

about us

You may know Chris Paul as an NBA superstar, but did you know he's also serious about great snacks?

After switching to a plant-based diet in 2019 to sharpen his competitive edge on the basketball court, Chris experienced remarkable improvements in his energy, recovery, and overall well-being.

But when it came to snacks, something was missing. Nothing delivered the bold, nostalgic flavor he grew up on and kept it real with the ingredients.

So, he set out to change that.

How it Started

Chris teamed up with GoPuff to make snacks that hit different. Snacks with loud, craveable flavor made with clean, no-nonsense ingredients. Options that snack-lovers like him would not just enjoy, but actually prefer.

And that’s how Good Eat’n was born.

How it's Going

Chris is taking Good Eat’n to the next level with a mission to become your go-to snack brand and a household name. Good Eat’n is all about raising the bar and reimagining how insanely delicious snacks can taste, even without all the junk. Snacks that remind you of the ones you loved as a kid, but simpler. And better.

We’re talking good, clean snackin’.

No more bland bites!

Our ingredients are clean & simple

We’re on a mission to make outrageously good snacks using simple, real ingredients so you never have to choose between flavor and feeling good about what you eat.

Good Eat’n Gives Back To Our Community

Good Eat’n supports FoodCorps, an organization that works at the intersection of the food and education systems. They partner with schools and communities to nourish kids’ health, education, and sense of belonging.

19.8K

hands-on food lessons taught in 2023-24school year

528K

students reached with FoodCorps programming in 2023-24 school year

3X

more fruits & vegetables eaten by students with FoodCorps’ hands-on food learning